By Napoleon Hill
The Editor’s Foreword
The Author’s Preface
Introduction: MINDPOWER: The Man Who “Thought” His Way
1. DESIRE: The Starting Point of All Achievement
The First Step to Riches
2. FAITH: Visualization and Belief in the Attainment of Desire
The Second Step to Riches
3. AUTOSUGGESTION: The Medium for Influencing the Subconscious Mind
The Third Step to Riches
4. SPECIALIZED KNOWLEDGE: Personal Experiences or Observations
The Fourth Step to Riches
5. IMAGINATION: The Workshop of the Mind
The Fifth Step to Riches
6. ORGANIZED PLANNING: The Crystallization of Desire into Action
The Sixth Step to Riches
7. DECISION: The Mastery of Procrastination
The Seventh Step to Riches
8. PERSISTENCE: The Sustained Effort Necessary to Induce Faith
The Eighth Step to Riches
9. POWER OF THE MASTER MIND: The Driving Force
The Ninth Step to Riches
10. THE MYSTERY OF SEX TRANSMUTATION
The Tenth Step to Riches
11. THE SUBCONSCIOUS MIND: The Connecting Link
The Eleventh Step to Riches
12. THE BRAIN: A Broadcasting and Receiving Station for Thought
The Twelfth Step to Riches
13. THE SIXTH SENSE: The Door to the Temple of Wisdom
The Thirteenth Step to Riches
Epilogue: HOW TO OUTWIT THE 6 GHOSTS OF FEAR
Take Inventory of Yourself
THE AUTHOR’S PREFACE
IN EVERY CHAPTER of this book, mention has been made of the money-making secret which has made fortunes for more than 500 exceedingly wealthy people whom I have carefully analyzed over a long period of years.
The secret was brought to my attention by Andrew Carnegie more than a quarter of a century ago. The canny, lovable old Scotsman carelessly tossed it into my mind when I was but a boy.1 Then he sat back in his chair, with a merry twinkle in his eyes, and watched carefully to see if I had brains enough to understand the full significance of what he had said to me.
When he saw that I had grasped the idea, he asked if I would be willing to spend 20 years or more preparing myself to take it to the world to men and women who, without the secret, might go through life as failures. I said I would, and with Mr. Carnegie’s cooperation, I have kept my promise. This book contains the secret, after having been put to a practical test by thousands of people in almost every walk of life. It was Mr. Carnegie’s idea that the magic formula which gave him a stupendous fortune ought to be placed within reach of everyone who does not have time to investigate how successful people make money. It was his hope that I might test and demonstrate the soundness of the formula through the experience of men and women in every calling. He believed the formula should be taught in all public schools and colleges, and he expressed the opinion that if it were properly taught, it would so revolutionize the entire educational system that the time spent in school could be reduced to less than half.
His experience with Charles M. Schwab and other young associates of Mr. Schwab’s type convinced Mr. Carnegie that much of what is taught in schools and colleges is of no value whatsoever in connection with the business of earning a living or accumulating riches. He had arrived at this decision because he had taken into his business one young person after another, many of them with but little schooling, and by coaching them in the use of this formula, developed in them rare leadership.
Moreover, his coaching made fortunes for every one of them who followed his instructions. In Chapter 2 on “Faith,” you will read the astounding story of the organization of the giant United States Steel Corporation as it was conceived and carried out by one of the young associates through whom Mr. Carnegie proved that his formula will work for all who are ready for it. This single application of the secret by that young man—Charles M. Schwab—made him a huge fortune in both money and OPPORTUNITY. Roughly speaking, this particular application of the formula was worth six hundred million dollars* to the people involved.
* In today’s dollars, approximately $12.5 billion.
These facts—and they are facts well known to almost everyone who knew Mr. Carnegie—give you a fair idea of what the reading of this book may bring to you, provided you KNOW WHAT IT IS THAT YOU WANT.
Even before it had undergone 20 years of practical testing, the secret was passed on to many thousands of men and women who have used it for their personal benefit, as Mr. Carnegie planned that they should. Many have made fortunes with it. Others have used it successfully in creating harmony in their homes.
Arthur Nash, a Cincinnati tailor, used his near-bankrupt business as a “guinea pig” on which to test the formula. The business came to life and made a fortune for its owners. The experiment was so extraordinary that newspapers and magazines gave it more than a million dollars worth of laudatory publicity.2
The secret was passed on to Stuart Austin Wier of Dallas, Texas.3 He was ready for it—so ready that he gave up his profession and studied law. Did he succeed? That story is told too. I gave the secret to Jennings Randolph the day he was graduated from college, and he would go on to use it so successfully that it carried him to a seat in the United States Senate and a long and distinguished career in public service at the national level.
While serving as advertising manager of LaSalle Extension University when it was little more than a name, I had the privilege of seeing J. G. Chapline, president of the university, use the formula so effectively that he went on to make LaSalle one of the great extension schools of the country.4 The secret to which I refer is mentioned no fewer than a hundred times throughout this book. It has not been directly named, for it seems to work more successfully when it is merely uncovered and left in sight, where THOSE WHO ARE READY and SEARCHING FOR IT may pick it up. That is why Mr. Carnegie tossed it to me so quietly, without giving me its specific name. If you are READY to put it to use, you will recognize this secret at least once in every chapter. I wish I might feel privileged to tell you how you will know if you are ready, but that would deprive you of much of the benefit you will receive when you make the discovery in your own way.
While this book was being written, my own son, who was then finishing the last year of his college work, picked up the manuscript of Chapter 1, read it, and discovered the secret for himself. He used the information so effectively that he went directly into a responsible position at a beginning salary greater than the average person ever earns. His story is briefly described in Chapter 1. When you read it, perhaps you will dismiss any feeling you may have had at the beginning of the book that it promised too much. And, too, if you have ever been discouraged, if you have had difficulties to surmount which took the very soul out of you, if you have tried and failed, if you were ever handicapped by illness or physical affliction, this story of my son’s discovery and use of the Andrew Carnegie formula may prove to be the oasis in the “Desert of Lost Hope” for which you have been searching.
This secret was used extensively by President Woodrow Wilson during the First World War. It was passed on to every soldier who fought in the war, carefully incorporated or “embedded” in the training he received before going to the front. President Wilson told me it was also a strong factor in raising the funds needed for the war.5
In the early days of this century, Manuel L. Quezon (then Resident Commissioner of the Philippine Islands) was inspired by the secret to gain freedom for his people, and he went on to become the first president of that free island nation.6
A peculiar thing about this secret is that those who once acquire it and use it find themselves literally swept on to success, with what seems to be little effort, and they never again submit to failure! If you doubt this, study the names of those who have used it wherever they have been mentioned, check their records for yourself, and be convinced. There is no such thing as SOMETHING FOR NOTHING! The secret to which I refer cannot be had without a price, although the price is far less than its value. It cannot be had at any price by those who are not intentionally searching for it. It cannot be given away, and it cannot be purchased for money, for the reason that it comes in two parts. One part is already in possession of those who are ready for it.
The secret serves equally well all who are ready for it. Education has nothing to do with it. Long before I was born, the secret had found its way into the possession of Thomas A. Edison, and he used it so intelligently that he became the world’s greatest inventor, although he had but three months of schooling.
The secret was passed on to a business associate of Mr. Edison. He used it so effectively that, although he was then making only $12,000 a year, he accumulated a great fortune and retired from active business while still a young man. You will find his story at the beginning of the next chapter. It should convince you that riches are not beyond your reach, that you can still be what you wish to be, that money, fame, recognition and happiness can be had by all who are ready and determined to have these blessings.
How do I know these things? You should have the answer before you finish this book. You may find it in the very first chapter or on the last page.