Business Model Management: Design-Process-Instruments, 2nd Edition PDF by Bernd W Wirtz

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Business Model Management: Design-Process-Instruments, Second Edition

By Bernd W Wirtz

Business Model Management: Design-Process-Instruments, Second Edition PDF by Bernd W Wirtz

Contents

Part I Business Models as a Management Concept

1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

2 The Business Model Concept . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

2.1 Development of the Business Model Concept . . . . . . . . . . . . . . 7

2.2 Classification of the Business Model Concept . . . . . . . . . . . . . . 10

2.3 Significance of Success of Business Model Management . . . . . . 14

3 Business Model Concepts in Literature . . . . . . . . . . . . . . . . . . . . . . 19

3.1 Classification of Business Model Concepts . . . . . . . . . . . . . . . . 19

3.2 Technology-Oriented Business Model Approaches . . . . . . . . . . 34

3.3 Organization-Oriented Business Model Approaches . . . . . . . . . 42

3.4 Strategy-Oriented Business Model Approaches . . . . . . . . . . . . . 45

4 Distinction and Aims of Business Models . . . . . . . . . . . . . . . . . . . . 51

4.1 Analysis of Definition and Synopsis . . . . . . . . . . . . . . . . . . . . . 52

4.2 Levels and Goals of Business Models . . . . . . . . . . . . . . . . . . . . 57

Part II Structure of Business Models

5 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65

5.1 Introduction to Business Model Innovation . . . . . . . . . . . . . . . . 67

6 Structure of the Value Creation in Business Models . . . . . . . . . . . . 75

6.1 Value Chain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76

6.2 Value System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79

6.3 Value Constellation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80

6.4 Value Constellation and Business Model . . . . . . . . . . . . . . . . . 86

6.5 Business Models as a Management Instrument . . . . . . . . . . . . . 93

7 Partial Models of Business Models . . . . . . . . . . . . . . . . . . . . . . . . . 103

7.1 Integrated Business Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104

7.2 Strategic Component . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106

7.2.1 Strategy Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106

7.2.2 Resources Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110

7.2.3 Network Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111

7.3 Customer and Market Components . . . . . . . . . . . . . . . . . . . . . . 113

7.3.1 Customer Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114

7.3.2 Market Offer Model . . . . . . . . . . . . . . . . . . . . . . . . . . 117

7.3.3 Revenue Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119

7.4 Value-Added Component . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120

7.4.1 Value Creation Model . . . . . . . . . . . . . . . . . . . . . . . . 121

7.4.2 Procurement Model . . . . . . . . . . . . . . . . . . . . . . . . . . 124

7.4.3 Finance Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128

7.5 Relations and Interactions of Partial Models . . . . . . . . . . . . . . . 129

8 Actors and Interactions in Business Models . . . . . . . . . . . . . . . . . . 135

8.1 Actors in Business Models . . . . . . . . . . . . . . . . . . . . . . . . . . . 136

8.2 Actors in Specific Partial Models of Business Models . . . . . . . . 141

8.3 Interactions in Business Model Management . . . . . . . . . . . . . . . 144

9 Business Model Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159

9.1 Introduction to Business Model Innovation . . . . . . . . . . . . . . . . 159

9.2 Structure of Business Model Innovation . . . . . . . . . . . . . . . . . . 166

9.2.1 Demarcation of Business Model Innovation . . . . . . . . . 166

9.2.2 Aspects of Business Model Innovation . . . . . . . . . . . . 170

9.3 Process of Business Model Innovation . . . . . . . . . . . . . . . . . . . 173

9.3.1 Process Derivation . . . . . . . . . . . . . . . . . . . . . . . . . . . 173

9.3.2 The Stages of the Innovation Process . . . . . . . . . . . . . . 177

9.4 Integrated Approach to Business Model Management . . . . . . . . 180

9.4.1 Aspects of an Integrated Approach . . . . . . . . . . . . . . . 181

9.4.2 Integrated Business Model Innovation Concept . . . . . . 182

Part III Business Model Management

10 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189

11 Types of Business Model Management . . . . . . . . . . . . . . . . . . . . . . 191

11.1 Types of Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191

11.1.1 Entrepreneurial Mode . . . . . . . . . . . . . . . . . . . . . . . . . 191

11.1.2 Adaptive Mode . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192

11.1.3 Planning Mode . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193

11.2 Combinations and Modifications of Types of Management . . . . 194

12 Design of Business Models . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197

12.1 The Design Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198

12.1.1 Idea Generation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200

12.1.2 Feasibility Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . 202

12.1.3 Prototyping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205

12.1.4 Decision-Making . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206

12.2 Case Study: Peer-to-Peer Lending . . . . . . . . . . . . . . . . . . . . . . 208

13 Implementation of Business Models . . . . . . . . . . . . . . . . . . . . . . . . . 215

13.1 Specifics of Business Model Implementation . . . . . . . . . . . . . . 218

13.2 Partial Model-Related Implementation . . . . . . . . . . . . . . . . . . . 220

13.2.1 Implementation of the Strategy Component . . . . . . . . . 220

13.2.2 Implementation of the Customer and Market

Component . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 221

13.2.3 Implementation of the Value-Added Component . . . . . 222

13.3 Effect of the Type of Management on Implementation . . . . . . . . 223

14 Business Model Operation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225

14.1 Business Model Quality Management . . . . . . . . . . . . . . . . . . . . 227

14.2 Influence of the Type of Management on Operations . . . . . . . . . 232

15 Adaptation and Modification of Business Models . . . . . . . . . . . . . . 235

15.1 Change Management Process . . . . . . . . . . . . . . . . . . . . . . . . . . 235

15.2 Change Management Models . . . . . . . . . . . . . . . . . . . . . . . . . . 239

15.3 Sustainability Strategies for Business Models . . . . . . . . . . . . . . 242

16 Controlling Business Models . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 247

16.1 Realization of the Service Commitment . . . . . . . . . . . . . . . . . . 247

16.2 Satisfaction of Customer Needs . . . . . . . . . . . . . . . . . . . . . . . . 249

16.3 Profitability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 250

Part IV Business Model Case Studies

17 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257

18 E-business Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 259

18.1 The Development of Google . . . . . . . . . . . . . . . . . . . . . . . . . . 259

18.2 The Business Model of Google . . . . . . . . . . . . . . . . . . . . . . . . 261

18.2.1 Strategy Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 268

18.2.2 Competencies and Resources Model . . . . . . . . . . . . . . 269

18.2.3 Network Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 269

18.2.4 Market Offer Model . . . . . . . . . . . . . . . . . . . . . . . . . . 270

18.2.5 Value Creation Model . . . . . . . . . . . . . . . . . . . . . . . . 270

18.2.6 Revenue Model and Customer Model . . . . . . . . . . . . . 271

18.2.7 Resources and Finance Model . . . . . . . . . . . . . . . . . . . 271

18.3 Google Success Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 271

19 Banking Business Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 275

19.1 Business Development of Deutsche Bank . . . . . . . . . . . . . . . . . 275

19.2 Deutsche Bank Business Model . . . . . . . . . . . . . . . . . . . . . . . . 276

19.2.1 Strategy Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279

19.2.2 Resources Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . 281

19.2.3 Network Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 281

19.2.4 Market Offer Model . . . . . . . . . . . . . . . . . . . . . . . . . . 282

19.2.5 Value Creation Model . . . . . . . . . . . . . . . . . . . . . . . . 282

19.2.6 Revenue and Customer Model . . . . . . . . . . . . . . . . . . 283

19.2.7 Finance and Resources Model . . . . . . . . . . . . . . . . . . . 283

19.3 Success Factors of Deutsche Bank . . . . . . . . . . . . . . . . . . . . . . 284

20 Automotive Business Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287

20.1 Volkswagen Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287

20.2 Business Model of the Volkswagen Corporation . . . . . . . . . . . . 288

20.2.1 Strategy Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 292

20.2.2 Resources Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . 292

20.2.3 Network Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 293

20.2.4 Market Offer Model . . . . . . . . . . . . . . . . . . . . . . . . . . 293

20.2.5 Value Creation Model . . . . . . . . . . . . . . . . . . . . . . . . 293

20.2.6 Customer and Revenue Model . . . . . . . . . . . . . . . . . . 294

20.2.7 Procurement and Finance Model . . . . . . . . . . . . . . . . . 294

20.3 Success Factors of the Volkswagen Corporation . . . . . . . . . . . . 295

21 Media Business Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 297

21.1 FOX Corporation Business Development . . . . . . . . . . . . . . . . . 297

21.2 FOX Corporation Business Model . . . . . . . . . . . . . . . . . . . . . . 298

21.2.1 Strategy Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 299

21.2.2 Resources Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . 301

21.2.3 Network Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 301

21.2.4 Market Offer Model . . . . . . . . . . . . . . . . . . . . . . . . . . 302

21.2.5 Value Creation Model . . . . . . . . . . . . . . . . . . . . . . . . 302

21.2.6 Revenue and Customer Model . . . . . . . . . . . . . . . . . . 302

21.2.7 Procurement and Finance Model . . . . . . . . . . . . . . . . . 303

21.3 Success Factors of FOX Corporation . . . . . . . . . . . . . . . . . . . . 304

References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 307

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